Some of the best engineers that I've ever worked with have been quiet types who don't particularly want "work mates".
They work fine with people, can parse small talk and bring a positive attitude, etc. But they were out like a shot when the workday was over, and they would never dream of attending a company-sponsored teambuilding event. If they were hired for a 100% remote job, they would expect to never see a coworker in person, and consider it a perk.
Some people just don't want to mix their personal and professional lives. What's wrong with that?
On one hand, their focus on tactile controls is a key differentiator for their brand.
On the other hand, it is very difficult for automotive companies to diverge from their peers, as we saw with their universal lemming-like cancellation of chip orders in 2020.