Tensor SOC seems pretty impressive on paper, will be curious about how it benchmarks and performs in real-life. The Pixel 5 with its "mid-tier" SOC (Snapdragon 765G) was actually pretty good thanks to the software optimizations.
Bigger news is Qualcomm being left out. Will they go the way of Intel by incentivizing their customers build their own SOCs?
For every value product (e.g. the SE lineup), Apple puts out an outrageously priced one like this.
Much like the $129 wireless charger (cable sold separately),it's intended for die-hard fans. Apple user demographic is across the entire economic spectrum so I'm sure that 1) this will sell well and 2) it's a great pair of headphones.
Worth pointing out that this doesn't have any auxiliary ports so you can't use it on airplanes, etc...unless there's an upcoming lightning-to-aux adapter. It feels like a culmination of the "no headphone jack" vision started with the iPhone 7.
Bigger news is Qualcomm being left out. Will they go the way of Intel by incentivizing their customers build their own SOCs?