I think the only way out is for governments to prohibited targeted ads as a business model. It’s deeply subversive to the informed populace when everyone lives in completely different realities based on their advertising profiles.
Making a business model like that illegal would force these services to go the paid route, or have less a subversive, and alas, less effective, advertising.
That view is even more flawed, since everyone who pays taxes is an investor of technology. Most breakthroughs in tech happen at universities. It’s not private equity that funds tech, but taxes. So the beneficiaries of tech breakthroughs should be... everyone.
Making a business model like that illegal would force these services to go the paid route, or have less a subversive, and alas, less effective, advertising.