The success of Gumroad is in part due to the stores-beget-stores snowball effect: if someone is successful selling online, those that want to emulate the success -- of which there are many -- will gravitate towards the platforms their eyeballs are on.
I suggest setting aside paid advertising, and instead invest in paying creators[1] to switch platforms. For example, pick some medium successful Gumroad creators (maybe they do $1k/sales per month) and offer them a 20% bonus on each sale they make through your platform. A single creator using your platform to make sales will deliver far more value than thousands in paid adverts -- and you can directly link spend to revenue, which is nice for attribution of spend.
[1] I'd pick creators who operate in the creator niche, e.g: people who make content about running an online business, because they're most likely to convert into platform users.
oh hey! you're the toffee guy. Did you swap the name because it was bad, or are you selling the domain? I thought the novelty of the toffee.com domain would be quite valuable to users -- but clearly not.
I suggest setting aside paid advertising, and instead invest in paying creators[1] to switch platforms. For example, pick some medium successful Gumroad creators (maybe they do $1k/sales per month) and offer them a 20% bonus on each sale they make through your platform. A single creator using your platform to make sales will deliver far more value than thousands in paid adverts -- and you can directly link spend to revenue, which is nice for attribution of spend.
[1] I'd pick creators who operate in the creator niche, e.g: people who make content about running an online business, because they're most likely to convert into platform users.