> But the most important thing about them, and the reason I urge everyone to at least _try_ Beyond Burgers, is they require no violence against animals.
The “animal cruelty” angle is probably the least effective tactic to get people to stop eating meat.
I do not care that cows are killed for me to eat burgers. I doubt the wolves care what I think when they kill the sheep.
Things I can’t control or fix don’t bother me.