I think is analysis of starbucks in Australia was a bit overcooked. The simple fact is Australia has had great coffee for quite some time, whereas USA had always been known for their shit coffee. Starbucks improved the coffee culture in USA, but of course that was easy to do. They came to Australia thinking they could do the same here, but of course they didn't measure up to what we already had. The only people you see in Starbucks in Australia now are Asian kids who don't know the difference.
How did he figure that out?