And like in any game of minds, it goes into a guessing game: ”Are they thinking of X? They would never admit, but perhaps this and that can be interpreted as signal for X.”
This is fine for some situations, like games, and can even be fun.
It is not ”fun” if you are a paying customer and and X is ”Suddenly kill the service I’m using.”
The only remedy to this is trust. (Which a simple short term zero sum game theoretic analysis does not account for.)