If you have ever talked to an iPhone user, you will know performance, features, and quality are the last things on their mind.
The phone must be pretty and have the Apple logo on it. They might repeat the marketing about privacy and security, but if the person actually cared about either, you'd never use Apple products.
As someone that works in Auto on buttons and works with the head unit team, you are incorrect.
The benchmarking shows nearly every company is moving to screens. Sure you might have a few models that remove the screen, but these are cheap cars with limited features.
You literally can't have a button for every car feature.
And if your car doesn't have all the features, you won't sell well.
And if you disagree with all of this, you probably aren't the type of person to drop 40k-50k on a new car. You'd be happy with a 2014 car for 10k.
Apple slows down old phones, no one gives 5 years of support.