This is bananas. This is ahead of anything else I've seen. The entire stock footage industry may be shut down over night because of something like this.
And it is still not perfect. Looking at the example of the plastic chair being dug up in the desert[1] is frankly a bit... funky. But imagine in 5 or even 10 years.
You cannot deny that this is an immense technical feat.
I think the real draw comes, of course, from the integration with their own eco-system. I imagine 3d videos shot on the iPhone being played back, Ironman like interfaces that can integrate with your physical Apple devices, etc.
I have no doubt that it will eventually become smaller and lighter and there will be a tipping point for price and size where this makes complete sense instead of an iPhone or Mac. And if anyone is in it for the long game, I do believe it's Apple.
As much as I dislike the inability to host the bulbs locally, it has done wonders for my sleep. I set them to slowly dim over a 45 minute period at night and slowly turn on over a 45 minute period in the morning. I have consistently gotten 8+ hours of amazing sleep and fall asleep + wake up so much easier now than I ever have before.
And it is still not perfect. Looking at the example of the plastic chair being dug up in the desert[1] is frankly a bit... funky. But imagine in 5 or even 10 years.
1. https://openai.com/sora?video=chair-archaeology