I recently added a "call for sponsors" blurb in the intro of one of my newsletters once I felt I hit a level of subscribers where it made sense. I immediately had a few readers reply with interest that ultimately led to my first few sponsors.
From there, I did some cold outreach via Twitter DMs and email. My newsletter is very workspace item/tools centered so I put thought into what sort of sponsors made sense there and it led to the next batch. Think: companies who would organically be featured by a guest anyway... show them the value.
I'm pretty transparent with the growth/numbers on Twitter as well so I think that helps when doing the Twitter outreach for sponsors. They are easily able to look back at the Twitter engagement if they don't already know what Workspaces is.
I recently added a "call for sponsors" blurb in the intro of one of my newsletters once I felt I hit a level of subscribers where it made sense. I immediately had a few readers reply with interest that ultimately led to my first few sponsors.
From there, I did some cold outreach via Twitter DMs and email. My newsletter is very workspace item/tools centered so I put thought into what sort of sponsors made sense there and it led to the next batch. Think: companies who would organically be featured by a guest anyway... show them the value.
I'm pretty transparent with the growth/numbers on Twitter as well so I think that helps when doing the Twitter outreach for sponsors. They are easily able to look back at the Twitter engagement if they don't already know what Workspaces is.