Alan Kay mentioned this recently at a UCLA talk [1] in February. It's known as the "The Friedman doctrine" after the American economist Milton Friedman.
A) Milton Friedman: Shareholder profits > All. "...the social responsibility of business is to increase its profits. This shareholder primacy approach views shareholders as the economic engine of the organization and the only group to which the firm is socially responsible. As such, the goal of the firm is to increase its profits and maximize returns to shareholders." [2]
B) Peter Drucker: Customer has primary focus. "A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence and sustainability." [3]
Hardware may perform more operations per second, but inefficient software remains inefficient, and it's still wasting roughly the same amount of energy as it did on slower hardware, and waste only accumulates, skewing the performance of the rest of the system. That inefficiency gets multiplied by millions or billions of units worldwide that run this software.
I know that the original "MVC guy" and "Bob's nemesis" :^) have been looking into making human comprehension the main goal of a new programming language, "trygve", named after Trygve Reenskaug (MVC).
A) Milton Friedman: Shareholder profits > All. "...the social responsibility of business is to increase its profits. This shareholder primacy approach views shareholders as the economic engine of the organization and the only group to which the firm is socially responsible. As such, the goal of the firm is to increase its profits and maximize returns to shareholders." [2]
B) Peter Drucker: Customer has primary focus. "A company's primary responsibility is to serve its customers. Profit is not the primary goal, but rather an essential condition for the company's continued existence and sustainability." [3]
[1] https://www.youtube.com/watch?v=dZQ7x0-MZcI&t=5205s
[2] https://en.wikipedia.org/wiki/Friedman_doctrine
[3] https://en.wikipedia.org/wiki/Peter_Drucker