Subsidizing non-college career options would fix that, but really it would probably just be easier to expand college options to include non-degree career paths so that those options fall under the college umbrella.
Really though, people might choose to go to college to see what they are capable of and take on a challenge with the possibility of failure already planned. They might already know they can do an alternate career path as well.
The idea that everyone will have their life planned out before college is silly. I certainly have no idea how well I would do in every college degree program. I could be great, or I could suck.
Most of it is fluff anyway. You could conveniently remember your own history in a different way if it helped to gain an "entrepreneur" label. No one's going to bother calling them out on it even if it weren't true.
>This is how pretty much every company in the history of ever works.
Not us. If a user comes to us with a crusty-ass Dell with its own localized food chain of insects and our site doesn't work on IE5, they'll wake us up at 2am to tell us that.