this. Vimeo is great, but we've seen hardly any continued development in the last 10 years. It looks exactly the same now as it did 10+ years ago. In order to pursue the market you need to keep coding, adding things, trying things. Discovery, yes! W/o discovery you're sunk. But there are 20 other things you could do to defrictionize the platform. And 20 more you could do to improve its reach. Scale will come with the audience graph justifies the expenditure. I would argue that YouTube's recent machine-learning suggestions actually totally ffing suck. The way they were 8 years ago was incredibly better. This is one area you could challenge them in. Be a YouTube of 2014 and you could beat them in suggestion.