You cannot deny that this is an immense technical feat.
I think the real draw comes, of course, from the integration with their own eco-system. I imagine 3d videos shot on the iPhone being played back, Ironman like interfaces that can integrate with your physical Apple devices, etc.
I have no doubt that it will eventually become smaller and lighter and there will be a tipping point for price and size where this makes complete sense instead of an iPhone or Mac. And if anyone is in it for the long game, I do believe it's Apple.
As much as I dislike the inability to host the bulbs locally, it has done wonders for my sleep. I set them to slowly dim over a 45 minute period at night and slowly turn on over a 45 minute period in the morning. I have consistently gotten 8+ hours of amazing sleep and fall asleep + wake up so much easier now than I ever have before.
I think the real draw comes, of course, from the integration with their own eco-system. I imagine 3d videos shot on the iPhone being played back, Ironman like interfaces that can integrate with your physical Apple devices, etc.
I have no doubt that it will eventually become smaller and lighter and there will be a tipping point for price and size where this makes complete sense instead of an iPhone or Mac. And if anyone is in it for the long game, I do believe it's Apple.