What happened? About a trillion dollars worth of hasbara, which in the end couldn't counteract the actual footage IDF were posting of their war crimes.
There's zero evidence that the protests have had negative impact on support for Palestinians. The media is staunchly Zionist, you could make the case the protests have effectively counterbalanced their propaganda.
Just because you had no reaction to it, it doesn't mean it didn't do anything. I know people at Microsoft and now they're talking internally about this.
Support for Palestinians has increased steadily since Israel started its latest genocide. I think you're confusing Zionist PR expenditures with actual support, which is rapidly dwindling for Israel.
I'm going to go out on a limb and say the side bombing hospitals is fully animated. What is important is that more and more people realize the companies their giving their money to are using it to kill children.
We're talking about it, so it seems pretty effective to me! The "won't people think of Bill Gate's feelings!" arguments aren't very compelling, just makes you look like you want to be complicit.
They used their positions to put pressure on a mega corporation. A huge sacrifice and now there are multiple mainstream media stories about Microsoft supporting genocide. Their efforts aren't going to end the killing but they are going to increase pressure on all corporations.