is this just marketing and twisted words or do you mean it?
world needs peace -> people love -> let them do what they love-> let's make an app for tiny businesses ... I don't get yet how this will bring peace
I believe that one should analyze things pessimistically, plan realistically and act optimistically. So he is allowed to be pessimistic behind closed doors when you asses possibilities or do SWAT ... but not in front of customers and investors. maybe he can live by this mantra :-)?