Startup buys porn ads to try to reach Sam Altman(wired.com)
wired.com
Startup buys porn ads to try to reach Sam Altman
http://www.wired.com/2015/08/pink-cow/
19 comments
There are lots of accelerators out in the wild. Some of them are modelled on reality TV with prizes and judges and montization schemes based on something other than billions of dollars in capital appreciation for the portfolio companies.
In such accelerators, there is a lot of emphasis on SEO and pitch decks as the road to value rather than products. Sometimes this correlates with selling SEO expertise and pitch deck coaching as components of an accelerator's revenue stream. Despite these reducing runway. Facebook or pornhub campaigns might demonstrate suitability for that type of program.
On the other hand, press releases are not a viable minimum product for most companies.
In such accelerators, there is a lot of emphasis on SEO and pitch decks as the road to value rather than products. Sometimes this correlates with selling SEO expertise and pitch deck coaching as components of an accelerator's revenue stream. Despite these reducing runway. Facebook or pornhub campaigns might demonstrate suitability for that type of program.
On the other hand, press releases are not a viable minimum product for most companies.
Bothering Sam Altman As A Service?
On a related off-topic topic, does anyone know why AdWords doesn't allow super specific keywords? i.e. if keywords get under X hits then AdWords won't enable them even if there might be a few perfect people who will enter those keywords.
I read that article, too. But it was done with LinkedIn targeting and it didn't receive the recipient directly, but he got a lot of messages from friends. So in the end, they got the contact. Don't recall the URL, though. :(
Hmm.. makes me think, there should be a way to delist yourself from getting targeted albeit paid one. Kind of paid version vs free version.
So the reader of the tech blog The Next Web go to pornhub without ublock or adblock?
I'm quite sure very many people do.
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This is what happens when startup culture turns "growth hacking" into a fetish. (pun intended)
And this "culture" keeps surprising us. The awkward part is that a lot of people find it "GENIUS!11!!111!!"
There are many problems with what they did, but I would not list using money inefficiently as one of them. Unless you're anti-advertising as a general concept. Weird.
Do you know what Be a Pink Cow even is? I've read the few linked articles about this, and watched their video, looked around on their Medium page, and they've obviously been mentioned in Wired now, and I have no idea.
They appear to have spent money to prompt random porn viewers to send Sam Altman to a video begging him to pay more attention to them... on a site with no other information at all about who they are and what they do and why anyone should even care. They have all this traffic from Pornhub and Wired and TheNextWeb which is doing them no good, and the only fact anyone seems to know about them is that they seem like nice people, if inept at self promotion. That does seem inefficient at best.
They appear to have spent money to prompt random porn viewers to send Sam Altman to a video begging him to pay more attention to them... on a site with no other information at all about who they are and what they do and why anyone should even care. They have all this traffic from Pornhub and Wired and TheNextWeb which is doing them no good, and the only fact anyone seems to know about them is that they seem like nice people, if inept at self promotion. That does seem inefficient at best.
In the context of it being a porn ad it's funny how she dives down from the screen (multiple times).
Was it intentional?
Was it intentional?
He claims they are looking for people who spend their money efficiently. Signs to me like this ad is getting more band for its buck than other ads. Signs efficient to me.
I wonder what percentage of the ads sama sees while browsing facebook linkedin or twitter are hyper-targeted specifically towards him.