Towards new human rights in the age of neuroscience and neurotechnology(lsspjournal.springeropen.com)
lsspjournal.springeropen.com
Towards new human rights in the age of neuroscience and neurotechnology
https://lsspjournal.springeropen.com/articles/10.1186/s40504-017-0050-1
9 comments
The idea of something like a Right of Neural Sovereignty comes to mind, which brings up issues with advertising. Physical assault is illegal in the modern legal system, so why not ban assault on the visual cortex? Advertising is designed to trigger neurological responses in the brain that we may otherwise not want, damaging peoples sense of self image or unconsciously encouraging them to act against their own interest, so why on earth should it be legal to plant these triggers at random throughout our lives if they can do just as much damage as physical assault?
https://en.wikipedia.org/wiki/Cidade_Limpa (Portuguese for clean city law) is a law of the city of São Paulo, Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. 15,000 billboards were taken down.
That's great, but why shouldn't this be extended to computer displays? If we're going to acknowledge determinism, and that people's behaviors can be steered by triggers and feedback cycled through both ads and browsing activity orchestrated in tandem, why should this form of assault be legal if it has the same effect as intrusively injecting neurotransmitters into a victims brain physically? The sophistication and effectiveness of these techniques are only going to get more and more dystopian.
Hopefully by the time this tech matures, any type of advertising that is not purely informational (i.e. tries to manipulate you without your consent or even your knowledge) is abolished and outlawed as the greater public starts to fully understand just how pernicious advertising is.
Otherwise, there's no way I'm getting a neuralace. Can you imagine the neurotech equivalent of a pop-up?
Otherwise, there's no way I'm getting a neuralace. Can you imagine the neurotech equivalent of a pop-up?
> Can you imagine the neurotech equivalent of a pop-up?
Something along the lines of targeted advertising in Minority Report.
Something along the lines of targeted advertising in Minority Report.
I imagine it'd be worse than that. Those are just personalized ads. You ever have a dumb jingle that you can't stand, but you can't get it out of your head? Imagine that not only with a visual component, but as a fully unfiltered thought you did not consent to.
In all honesty, that description sounds like a mental disorder.
In all honesty, that description sounds like a mental disorder.
You have the right to keep up at all costs. If capitalism force-feeds you optimization, you swallow aderall. If computation mandates neural interfaces, you have the right to open your head and cut out all the trash.
If the world doesn't like your attitude, you have the right to be adjusted.
You have the right, to paint on what you have no choice what so ever in a pretty color.