laudspeaker(github.com)
github.com
laudspeaker
https://github.com/laudspeaker/laudspeaker
4 comments
I saw your product hunt launch a while back, one question I had was why do you think it makes sense for this product to be open source? Looks like you have a commercial offering - how do you think being open source helps it?
A couple of reasons, first of all we're passionate about open source and we've been seeing the rise of an open source SaaS ecosystem, companies like PostHog, Mattermost etc. We think the more companies here the better, there is a lower chance of vendor lock in, data transfer costs etc if you use an open source solution, and marketing automation software is no different. Secondly and we alluded to this, an omnichannel messaging platform needs a lot of channels, and integrations to be useful to the market, and it makes sense for other contributers to be able to add customize as needed - we are looking into how to make this easier for people to do. Thirdly customer messaging and marketing automation in general is getting more complex, and often touches developers at larger companies, we think most of the solutions out there today don't treat them as first class customers - we are looking to make their experience better as well. We have a few features in the works, like complex journey testing (where you can simulate events, time travel, etc) and wanted to make the self hosting aspect easy as well.
We launched Laudspeaker, (https://github.com/laudspeaker/laudspeaker) - an open source omni-channel customer messaging / marketing automation platform a few months ago. You can use our drag and drop editor to create visual flows describing how, when, and where customers should receive messages when they complete actions on your site or app.
Our tool can be used to design a set of email and sms onboarding messages for users who sign up to your site for example, or to design a drip campaign to nudge users to complete an action like a purchase.
We know omni-channel messaging platforms exist (for example braze or iterable) but in our experience, they can't be easily self hosted, they aren't user friendly, or they are too expensive to get started with or some combination of all the above. We want to build something that's open source, easy to self deploy, and user friendly amongst other things. We also believe a true omnichannel platform needs to be open source so anyone can add messaging channels, and integrations to pull product and customer event data.
We’ve launched with the MIT / AGPL licenses so any developer can use the tool. You can also try our hosted option first if you want to see what its like.
In the next few weeks / months, we plan to add more messaging channels, improve the UX of our no-code drag a drop tool and add more integrations (especially product analytics and db ones)
Give it a try (https://github.com/laudspeaker/laudspeaker), and let us know what you think!