As an aside, I really think HN should stop auto-removing the word "how" from the beginning of submission titles. This article was submitted a few months ago[1] but didn't get much attention, perhaps in part because the title was truncated to "we build platforms," which sounds like... marketing for an agency? I edited this post right after submitting to put the "how" back in.
(Another, more humorous example: https://news.ycombinator.com/item?id=30679859)
[1] https://news.ycombinator.com/item?id=34863648