There are two types of markets. There are markets with demand and markets without demand. If you're entering in a market without demand with a stellar product or service, you need to educate the market to create that demand, and that can take years. When you enter a market with demand, all you have to do is build attention, improve your product, and make sales. Much much easier.
I've used Visual Website Optimizer for a few weeks now, and I'm loving it. It's no wonder they're doing so well. Software is easy-to-use, for coders and non-coders, and it sheds some light on A/B testing. Personally, I think their product may help make A/B testing more main stream.
Apparently, you can click that little icon in the chrome, and it reverts to a traditional blog layout. It's not the best, but at least you can read the site still.
Yes, those numbers are "lowish" but remember, it was only on 2,068 uniques. We plan on running the test again soon with another 2,000 uniques to see if timing had anything to do with it.
Actually, I had planned to test 2,000 views from the outset. It went a little over because I didn't stop it fast enough. I do agree that you are vulnerable to influencing results if you stop the test as soon as you hit your confidence level