TikTok’s popularity is already waning in the U.S. Installs of the app are down 33% YoY in November, from 6.6MM in November '21 to 4.5MM in November '22. -0.3% YoY worldwide.
In fact, Facebook, Instagram, and WhatsApp outgrew TikTok and even YouTube during this period:
>“While the news about Microsoft’s potential acquisition of TikTok was a huge relief for its American users, it was received poorly on the Chinese internet, with many calling Zhang Yiming, ByteDance’s founder and CEO, a ‘spineless traitor’ and a ‘despicable coward,’ among other insults.”
Seems like Weibo users are just as inflammatory and insufferable as Twitter users. Probably just as irrelevant too.