Think of it with 100year horizon. Where it will outlast Musk. Where all cars are self driven autonomously. Where all cars are electric. We already have all the bits and pieces of it... The boring company is attempting to stitch it all together.
"Series is very much a Medium product, a spare and empty place for you to fill with text and images, but there’s a dash or two each of Instagram, Snapchat (more like five or six dashes of Snapchat), Periscope, Twitter, even news apps." aka cocktail.