Ad buyers are uncertain about what the fallout of the GDPR is and are taking a "wait-and-see" approach to advertising. That's causing the price drop, since fewer people are buying. When the dust settles, and they know how to proceed, it will return to normal.
If I could predict how quickly it would bounce back, I'd be tempted to get involved in the exchange market.
Ad buyers are uncertain about what the fallout of the GDPR is and are taking a "wait-and-see" approach to advertising. That's causing the price drop, since fewer people are buying. When the dust settles, and they know how to proceed, it will return to normal.
If I could predict how quickly it would bounce back, I'd be tempted to get involved in the exchange market.