Gold (2.44x10-8 Ω•m) is worse than copper (1.68x10-8 Ω•m), but better than aluminium (2.82x10-8 Ω•m).
It does have excellent anti-corrosion properties.
I wonder what kinds of alloys we will see in the potential future with asteroid mining and thus comparatively cheap gold.
Imagine replacing lead with gold in industrial applications.
Or the stainless steels with a gold component in them.
Cooling them would still be a problem.
The sunny side might not be the best place for them.
They might find a niche in some instruments in probes, but for wiring it does not make sense.
The rest of the probe electronics don't like being that cold.
Yeah I remember one customer with multiple destroyed tv's (spilled beer or other moisture damage, panels had rust) getting them repaired on samsungs dime because they ware "the voice of the customer".
It was annoying, but we did bill samsung for all the work. :)
The blogs author might also like the fact that samsung owns their warranty repair infrastructure, they don't contract it out.
So less repairs means more profit. While contractors repair everything that is not obviously deliberate.