To be honest I don’t think their decisions are that baffling once you start thinking in terms of money.
1. Credit karma doesn’t have all the features that mint does. I suspect they don’t plan on adding them either. But if you say that no one’s gonna sign up on credit karma. Might as well keep it vague and hint the new app can do that and hopefully some people end up signing up on credit karma.
2. I don’t think the care about mint brand. It’s pretty clear that mint wasn’t making enough money and they decided the effort needed to manage it isn’t worth it. On the other hand, credit karma is probably making a lot more money and much much easier to maintain - all it does is pull data from credit agencies. Credit karma recommends cards/loans etc. which I suspect is how they’re making good bucks.
Either way, it sucks for us. I suspect mint did some user surveys to see if they could make a paid version of mint work and realized not a lot of people are gonna pay for it. Sucks for us.
Thanks for working on Monarch! Does Monarch let you in some way import years of transactions data from Mint? From what I understand, if I signup on Monarch now and connect my accounts, there’s a limit on how far you can go into the history of my account to get the transactions, right? Or can you get every transaction from the first day of my bank account?