My (completely uninformed) opinion is that the Seinfeld ads were not CP&B's idea. It seems like something that'd come out of msft marketing.
OTOH, what I hear they're doing with the next set of ads -- taking the "I'm a PC" and trying to redefine it -- is 100% CP&B and reminds me of other things they've done recently, such as taking burger king nastiness and making it a manly thing.
I wonder if Microsoft rejected CP&B's initial idea and pushed for this Seinfeld thing instead. After it completely tanked, they were persuaded to go back to the original idea.
OTOH, what I hear they're doing with the next set of ads -- taking the "I'm a PC" and trying to redefine it -- is 100% CP&B and reminds me of other things they've done recently, such as taking burger king nastiness and making it a manly thing.
I wonder if Microsoft rejected CP&B's initial idea and pushed for this Seinfeld thing instead. After it completely tanked, they were persuaded to go back to the original idea.