I think the point is, that they DO know who they are. They are being specifically approached for some sort of expertise, and being asked to spare their time for the benefit of the person proposing the meeting.
If you ask someone to do you a favour (even if its just to listen to your pitch) then I would say its common decency to not put that person out more than you absolutely have to.
FWIW I have a few app ideas that are about lifestyle / personal system. and i've thought about pricing strategies etc, specifically to balance "the Ick" with what I know are proven industry standards that Do maximise conversions & profit, and what I think is more personally palatable. (no real word experience though)
I would be much more likely to convert if the "trail" as months maybe years instead of days or weeks (this is a lifestyle thing after all, if customers find it genuinely useful and buy into the system for months then $30 a year is nothing)
OR
free-trial followed by locked out. No "automatically start billing"
I actually got stuck with a bug in the flow. "What drives you" I couldn't seem to move on from this step, no button visible (maybe my old device for factor (iPhone mini 12)
But I also would have bounced on the "free trial, auto payment after" I understand the thinking around them, but for me it's just not a pattern im ever going to opt into. It feel predatory, you will probably forget and then ill get some amount of "months" off you. Like gym memberships.
I half felt Ted Lasso was the adult equivalent of the obvious and excruciating moral stories of kids 90's era TV.
Yet somehow I still really enjoy the whole show. I guess thats a comment on the quality of the production itself.
I see a trend in AppleTV+ productions that seem to embrace "niceness" instead of the usual gritty storylines of today. 'Trying', 'Platonic', 'Shrinking' are another example of this, and also even 'The morning show', to an extent. And I am actually really enjoying it, it makes me want to wait for more APTV+ content over watching yet another same-same rubbish thing out of Netflix.
New cars are being made. Sure this might kinda suck. But most of the enthusiast are driving and loving cars from the 1970's that have been out of production for decades right?
Saying EV's kill muscle cars is like saying Cars killed of horse riding.
Sure, there are less breeders for day-to-day travelling requirement style stuff, but the hobbyists keep everything going, and in some ways I would imagine it will bring round a golden era where these things aren't required to be useful as day-to-day options and can just be for fun
There are a lot of comments and thinking along the demo and gloom lines.
On the "silver lining" side, could be a eye-opener for the population of the UK, that things they take for granted cant get summarily yanked away if they don't actually do something.
And with any luck it will pull up the technical competency of every person using these services (pretty much every adult).
With any luck parents might even be forced to gain the skill their kids already live and breathe and don't think twice about.