Being a group manager at one FAANG and having just gone through a 5-day massive org performance review, I concur. People who actually launched something (however messy it was) may get punished in favor of those who "influenced other orgs".
What about Finland and Sweden, are those important to the United States? Because those two countries were threatened by Putin today with the same actions he's taking in Ukraine. Your line of argument assumes he'll stop with Ukraine. It's a fair line, but he's recently sent troops into Kazakhstan and Belarus, and remember he played by the same playbook in Georgia - "they are killing ethnic Russians let me recognize those 'republics' and pacify them".
This may backfire though, since people could simply turn on the Western companies and say "hey Putin was right, they ARE out to get us".
Stoking protests against the Russian government using the very same tools you mentioned above sounds like a more promising route. Maybe there are still factions inside Russia's political apparatus that are powerful enough to decapitate this government. Not that they will hear "the will of the people", but they may sense an opportunity to take Putin down and enrich themselves, while cutting down on the USSR imperialism nostalgia.