I also remembered his post about dropping $50k on the site redesign*
I actually thought it was a big W for him when I saw this post. But I guess, if you consider the opportunity cost of Google employment, it's a financial L.
It's funny, since Stack Overflow has done EXACTLY this since day one (i.e. generate cash, with user knowledge provided for free).
The only difference is SO uses community, gamification & reputation facades, to convince users to participate for free.
With OpenAI its simply a blackbox, no credit is given.
So I guess the lesson is people are willing to participate and share things for free, as long as they're given credit, community standing or something along those lines.
Wow, it had been years since I read a Barry Schwartz post, a SEO authority since back in the day, I didn't realize his forum had turned so nasty.
Funny you mention 'No content creator thinks to themselves, “let me go write my next article on Reddit”'. Schwartz and many other SERP/SEO experts talked about writing for medium, circa ~2013, to raise their Google rankings, back when everyone jumped on the medium bandwagon.
Google is bleeding ends users and content creators alike. If search results are getting worse for end users, many AI price points (free or $20/month) or ad-free paid search (Kagi) are eating away at Google's market share. At the other end, content producers which had a symbiotic revenue sharing relationship are also jumping ship.
As you point out, Google will likely never recover, they dropped the ball at both ends: worse end user experience and worse ad revenue sharing, both of which were their lifeblood. I think Google in a few years will be like Yahoo search or AOL email before it, they will still have users, but most likely not by free will, but rather users landed through OEM/marketing deals.
Regional and national media are swallowing it up, yeah the country needs the investment, but at what price ? Gov still mum on what it took to 'land' the deal (tax/land break).
I remembered the Amazon HQ2 hoopla from years back, that U.S state/local govs were turning over backwards to land it, offering a lot of incentives. And I just looked the yesterday, that deal (HQ2) is still on hold and it was for just as much ($5 billion).
Conflating the three is easy, because instead of paying for delivered value, the company is doing arbitrage on location ( like it could do with gender, race or anything else)
All companies will take advantage of maximizing their profit or reducing cost, but it's a slippery slope once a subjective metric to determine value is used.
I for one live in a "low" CoL, but my AWS bill is just the same as a person in NY, SF or Geneva, should I also expect a discount because "my income is lower"? Or is it only fair to be billed equally, because the value all of us get is the.same ?
Turn the tables, if a dev in India, Romania or Mexico is delivering the same value as one in the US or UK should (s)he be paid any less ? Why ?
I have never loved learning the details of an obscure communication protocol or the convoluted methods of a library written by someone who wants to show how good they are. It seems like "junk knowledge" to me. LLMs save me from all this more and more every day.
This is depressing or tongue-in-cheek considering who he is -- Redis creator -- and has an older post titled 'In defense of linked lists', so talking about linked lists in Rust is not "junk knowledge" or something an LLM can analyze circles around any human.
It's the best coding nihilism as a profession post I have read though.
The information super-trash-way, the data is feeding on itself.
We're heading back to the information dark ages. I don't know if I'm glad or sad, the pendulum is swinging the other way, where printed books or face-to-face learning, will come back in vogue to get vetted information.
Only now its more scalable to do content farm garbage with AI, it's cheaper SEO on steroids.
I'm optimistic it will one day be possible to sift through AI generated garbage, but it will take time just like it did with email/spam. And the most likely outcome will be through paid services, either paid content or paid filtering, just like email works best to this day.
I remember the early email days, early 2000's, pretty much anyone could setup their own email server (qmail/sendmail), there wasn't much spam to worry about and it required a lot of effort to make spam cost effective. Fast-forward today, even though you can still setup one, it requires a crazy amount of effort to ensure delivery in-and-out due to spam abuse, that, or pretty much paying a transactional fee, which is the easiest, so large providers don't flag email as spam.
If he's single, $70k for CDMX (Mty or Gdl, the other two metro cities) it can work, if he wants to raise a middle-class family not so much.
Rents are $1.5-2K/month in nice neighborhoods (buy range $250K up); taxes are high with a 16% VAT across the board, income taxes are high as well for this bracket; and don't get me started with schools, cars, insurance and the like.
Yeah probably half the population would 'kill' for a $70k job, but they want English fluent, highly-educated, middle-class people, cherry on top, with top notch tech skills. Those candidates either want, U.S. SDE level packages or can make more with run of the mill no-name companies remotely.
I still don't know anyone who has worked for U.S. level pay as a FTE or contractor, take a position with a subsidiary office in Mexico, the salary discrepancy is too great.
They started hiring heavily for various roles in the country's 3 major metro cities. Senior engineering roles going for $60K/yr USD.
Amazon, the retail side, has been operating in the country for years, but the hiring spree that started this summer 2023' has been for positions in Music, AWS, Devices and Real Estate.
> * I don't think generative AI is sustainable in the long term if it ends up killing all the websites/artists that created the original material. *
This is the elephant in the room. Every tech wave has had its way of cajoling creators into investing time & money to make original material, then the rules changed.
Google, promised reach and new markets for content, it worked. Then they introduced snippets, ads and whole lot of other things to keep visitors on their freeway, while avoiding sending visitors to the original site.
Reddit, Stack Overflow and others, started with gamification (points, badges) & community to incentivize users to contribute original content.
Now AI is shaking up all these approaches. But with each one, the incentive to create original material appears to dwindle, since the returns are becoming less and less.
Like what's the incentive for any professional now, if AI is going to regurgitate their original content, without any upside (i.e. no potential for reach, no gamification, no community, no recognition, etc).
They're a poster boy for Latam tech due to their growth.
While this post makes sense -- limiting tech choices -- it's rather contrarian, limiting choices to bleeding edge tech, which can go away or change on a whim.
But their culture has always been like this, I once attended a conference were they touted how they were using 'hexagonal architecture', at the time, it felt like something only Google or Amazon could get away with (inventing tech buzzwords).
For what it's worth, they have a wrap for always talking up how they use bleeding edge/buzz word tech at meetups, interviews and the like. I guess they can get away with being a unicorn in their market (i.e. Latam neobank)
> Take Jeanine Banks, for example, who manages the department that somewhat arbitrarily contains (among other things) Flutter, Dart, Go, and Firebase. Her department nominally has a strategy, but I couldn't leak it if I wanted to; I literally could never figure out what any part of it meant, even after years of hearing her describe it. Her understanding of what her teams are doing is minimal at best; she frequently makes requests that are completely incoherent and inapplicable. She treats engineers as commodities in a way that is dehumanising, reassigning people against their will in ways that have no relationship to their skill set. She is completely unable to receive constructive feedback (as in, she literally doesn't even acknowledge it). I hear other teams (who have leaders more politically savvy than I) have learned how to "handle" her to keep her off their backs, feeding her just the right information at the right time.
I actually thought it was a big W for him when I saw this post. But I guess, if you consider the opportunity cost of Google employment, it's a financial L.
* https://mtlynch.io/tinypilot-redesign/