I agree that it feels wrong but what about this scenario:
A company produces an item with two features A and B.
It costs the company $200 to build a fully featured item.
It now builds two of them for the market but also realizes not everyone needs both A and B. Yet they'll still need to earn back the production cost of $400. So instead of selling fully featured items for $200 they sell one soft-locked version with only one feature for $100 and the fully featured one for $300. More people who can benefit from the product/more customers while still earning back the $400.
A company produces an item with two features A and B. It costs the company $200 to build a fully featured item. It now builds two of them for the market but also realizes not everyone needs both A and B. Yet they'll still need to earn back the production cost of $400. So instead of selling fully featured items for $200 they sell one soft-locked version with only one feature for $100 and the fully featured one for $300. More people who can benefit from the product/more customers while still earning back the $400.