True, for each of the points discussed, there is an explicit mention on why it is desirable. But those are technical solutions, to technical problems. There is nothing wrong with that. The issue is, that the whole article is about technicalities because of technicalities, hence the 'engineering for the cause of engineering' (which is different from '.. for the sake of...'). It is at this point that the 'idea of rebuilding Kafka' becomes a pure technical one, detached from the intention of having something like Kafka.
Other commenters in the thread also pointed out to the fact of Kafka not having a clear intention. I agree that a lot of software nowadays suffer from the same problem.