Its incredibly hard to build a "product" and also run a services business. Ultimately the services business will take priority, simply because each deal represents significant $$.
I predict this product will become a sideshow, generate $50-100k/yr over a few years and be sold off, of course unless you start to focus on the product and get rid of the consulting gigs.
If you do turn into a product business you will quickly realize $4/mth is not even remotely sustainable when you add ANY kind of marketing spend (or sales/success people). Just too low. You cannot make it work. Your customer acquisition costs will cost 12-24+ months MRR, and SMB churn is brutal. typical 30%+/yr. Even at $10/mth/user its a slog. Which is why you see other calendly alternatives charging $10-30/mth/usr at min.
I predict this product will become a sideshow, generate $50-100k/yr over a few years and be sold off, of course unless you start to focus on the product and get rid of the consulting gigs.
If you do turn into a product business you will quickly realize $4/mth is not even remotely sustainable when you add ANY kind of marketing spend (or sales/success people). Just too low. You cannot make it work. Your customer acquisition costs will cost 12-24+ months MRR, and SMB churn is brutal. typical 30%+/yr. Even at $10/mth/user its a slog. Which is why you see other calendly alternatives charging $10-30/mth/usr at min.
Good luck.