How does it do with gmail signups? Or other personal emails? My guess is the most valuable reason to use this would be identifying signups that are non obvious. The ones Clearbit and Clay and the like struggle with.
My assumption would be the best marketing, given you are a team of 1, would be demand capture campaigns. And it seems that your Capterra results bear that out.
But, your SEO agency would probably have focused on high intent keywords for demand capture, and presumably that didn’t work so well.
Anyway, seems like an interesting marketing challenge targeting a niche market that frankly I don’t know much about.
I wonder if you could target HOA management agencies rather than the association presidents. I know that many HOAs are managed externally at least from an operational perspective. That said, I know so little about the market…
First major section of the post is "What this means for Aptible Customers" but the tl;dr is that nothing major changes about how customers use Aptible, though we expect to accelerate our roadmap!
Happy to answer any other questions you have hjhart