Another innovation is their line of M-series chips. I'm typing this on an M1 Max and this is by far the best combination of industrial design and physical hardware that I have used over the past 20 years. I've had it for four years, three new generations of chips have come out since then and this thing chews through anything I throw at it.
A ground-breaking, industry-changing innovation like the iPhone is like lightning in a bottle. It would be insane to think Apple can capture lightning every 5 years like clockwork.
Yep, on one of the products I built, I use this when a person subscribes to the paid tier. It's really nice, not too obtrusive, but it's fun! Plus, it only happens on that specific scenario, so it's not overdone.
Pipedrive CRM also does this when you close a deal, they even previously had a person shooting a hoop or something, that was nice. It's rewarding!
A ground-breaking, industry-changing innovation like the iPhone is like lightning in a bottle. It would be insane to think Apple can capture lightning every 5 years like clockwork.