This is an interesting approach in the short term and could help bootstrap Starsky's business before the conversion to fully autonomous driving.
I still think driving a truck as a profession will be a thing of the past within 20 years or so. There's just too much money riding on this problem, and logistics companies are fairly ruthless about efficiency.
How much traffic do you drive per month? There are exchanges / SSPs that would do an integration with you but that is going to require scale.
Pretty much any SSP is going to ask you for a minimum of pageurl or app-level data in order to prevent fraud on their end.
I'm sure you already know, but you are going to take a big hit on eCPMs as a lot of advertiser money is connected to behavioral segments (and thus cookie / device id data).
Is your site general focused or do you have a specific niche? Some specific niches (eg targeting programmers) will be able to pull in significantly more through direct sponsorships and/or ad networks specializing in your vertical.
I think you are looking at the arithmetic average, which isn't very useful for the following reason:
Year 1: 100% gain
Year 2: 50% loss
The arithmetic average here is 50%, which the geometric average is 0%. The CAGR listed is going the correct metric to use but that is not 9% after inflation using the date range you provided. I get 7.42% for 1/1/95 - 12/31/14 after inflation and dividends are factored in. Not bad by any stretch of the imagination, though!
Spotify uses Chromium Embedded Framework to serve a lot of UI elements via HTML/CSS/JavaScript[0]. Anecdotally, there seem to be a number of desktop apps moving in this direction.
Hi foxpc- that is a hard question to answer without knowing more specifics. Here are some of the questions that I can use to point you in the right direction.
- What kind of site(s) do you have traffic for?
- Are they in a specific niche, or is the traffic more general?
- Which ad units do you support?
- What is your estimated volume (impressions/month)?
- What is your geo breakdown?
Feel free to reach out to me directly if you don't want to share this info publicly. I would love to help!
It depends on the size of your audience. Typically if an audience is very niche (eg user demographics are similar), then selling ads to direct advertisers is more of a possibility.
What do your DAU/MAU numbers look like? How much engagement is there with your app, and how much time do users spend per session?
Feel free to reach out to me if you need more specific advice.
Your post would have fit me pretty closely ~ 7 years ago. Personally, I got into tech by getting exposure to online advertising with a side project. This led to an internship and then a full-time job in advertising operations.
My advice: apply for entry-level roles in tech companies on a business/operations focused team. Hustle and learn something new every day. For me, that has meant launching side projects, learning Python, advanced Excel skills, reporting automation (VBA and Python), becoming an expert at the industry-standard ad servers, and learning how all the pieces of the online advertising ecosystem fit together.
Depending on your interests and current skillset, you may want to adjust your own path accordingly.
Feel free to reach out to me directly as I would love to help.
I started FitSpot (https://Fitspot.io) and released this week. Our first feature allows personal trainers to create a web presence easily and for free. We have some big ideas for the future but wanted to start small and build from there.