Because they dream of doing what all the streaming services do, what comcast does, get people to use their service, push everyone to enable autopay, and then quietly triple the price and hope no one notices. That's the goal of all of this.
Well Tesla's built-in navigation is the best solution I've ever seen by far. Much, much better than any phone. But then you have to drive a fascistmobile. And they charge for it now. I'll keep my 2017 Tesla until it falls apart, with its free-data-for-life.