The job ad is around 200 words. If someone is serious about a job that they will be working on for 5 days a week, do you think it's too much to ask if I expect them to read through these words?
I did a similar thing with recruiting ads, I added a line of "If you are interested in this role, please reach out to me starting with 'Heyyyyyy I am XXX', thanks!" in the middle of the JD.
And I simply ignore 99% of the reach out because they didn't start with that line.
It's just like the brown M&m thing Van Halen did.