The study you linked is for instant coffee, widely considered the least healthy form of coffee. There is no study showing filtered coffee has negative health effects for most people, actually the opposite: https://www.health.harvard.edu/staying-healthy/whats-the-hea...
Mosquito-heavy regions of northern Canada are actually warmer than Iceland in summer. Iceland averages 10-15°C (50-59°F) in July, but Canada’s boreal forest regions where mosquitoes thrive regularly see temperatures of 20-25°C (68-77°F) in the summer.
Didn’t Musk want to do a whole rewrite of Twitter? And Hotz questioned him on that?
Seems like Hotz bailed because he realized Musk has no idea what he’s doing. Source: https://youtu.be/DkxRB_YW3s0
Why do you assume this question related to marketing at all? A company founder should always have an idea of what kind of people would most benefit/need the product, and target that audience first.