We have highly efficient models for inference and a quantization team.
Need moar GPUs to do a video version of this model similar to Sora now they have proved that Diffusion Transformers can scale with latent patches (see stablevideo.com and our work on that model, currently best open video model).
We have 1/100th of the resources of OpenAI and 1/1000th of Google etc.
As the leader in open image models it is incumbent upon us as the models get to this level of quality to take seriously how we can release open and safe models from a legal, societal and other considerations.
Not engaging in this will indeed lead to bad laws, sanctions and more as well as not fulfilling our societal obligations of ensuring this amazing technology is used for as positive outcomes as possible.
Stability AI was set up to build benchmark open models of all types in a proper way, this is why for example we are one of the only companies to offer opt out of datasets (stable cascade and SD3 are opted out), have given millions of supercompute hours in grants to safety related research and more.
Smaller players with less uptake and scrutiny don't need to worry so much about some of these complex issues, it is quite a lot to keep on top of, doing our best.