I think you're right. Also, some of the market response is already there (although still very small compared to the big players). A good example is the brave browser which could change a lot of things once a lot of people start using it.
As the father of 6 years old twins (one boy, one girl) I agree with this 100%. My son needs more discipline than my daughter, he's more likely to get into trouble at school, he likes physical activities, etc. almost the opposite of his sister.