This is partly about interest rates. People are locked into 3% mortgage rates and can't justify walking away from that to get a mortgage with a 6%+ rate.
As an elementary teacher, my spin on this same take was that you couldn't tell people things with much success, but there were two ways to break through: stories and games. If you could get your message across in story form or have kids discover it through a gamified (or experiential) setting, that generally worked.