I thought it said "plant money" at first glance and thought there was about to be a cs:go metaphor about the whole team getting money from the action of one player.
I've heard the "eye of Sauron" metaphor in a few podcasts that commentate on the ease of mass surveillance. This has less to do with individual smartphone tracking - individual smartphone users have the power to zero in on certain topics and ideas (viral) relatively instantly since news can travel along a global internet unhindered.
Chinese Social Credit automated aggregation of all citizen smartphone activity feeds is the "rule of Law". We will be economically limited by our inefficient (bad) deeds.
Think of the modern Truman Burbank. The next step is to assume everything is live at all times and behave as such. Stop trying to prevent everyone being aware of each other.
Scheming is irrelevant now and if you are reversing the progress of the tribe then you should spend your days on your computer trying to come up with a new Tor and then you'll approach the end of your life knowing that all you did was try to avoid everyone's gaze so you could "get ahead."