(5) With this action I expect its only the little guys getting removed from the game here (1) a huge benefit for the big players (2)(3) benefitting the corporations biggest customers (4)
Microsoft is terrible at marketing anything to the common consumer and they always have been. That Windows dominates the consumer desktop dominant is a side effect.
Microsoft must always 2nd tier any consumer effort to their business of business.
This same narrative has been touted for many decades now. I have heard it for 20+ years, yet the rate of windows usage in the quantifiable sense remains has varied only slightly.
This is a great video: https://www.youtube.com/watch?v=sg__YdXbRtI