This article reads like Google tried the MVP route with physical products and discovering that physical space is a far less forgiving operating environment.
This is great work. And (this is not a jab at the creator) a signal for me to move on from web development.
We are now at a similar point to knowing HTML in 1998 would land you a plum job; except it's now frontend frameworks. There's going to be tremendous downward pressure on wages in the next few years; especially in web development.
I recommend everyone who wants to stay competitive to move on to harder things or leverage whatever soft skills they have.