I am building a calm, serious English vocabulary learning application for mostly adult, motivated individuals. The opposite experience to Duolingo. No dancing mascots or childish sound effects. I am betting on attracting young professionals, academics, white-collar types that like books, language and the experience of a white page with classic, black typography.
Strangely, through iterative prototyping, the app evolved into something that my testers (and teachers) are calling... a game. I see it as a good thing, and I am adapting this language. The free version is about 'play,' and the paid version is about 'study'.
I am a former software developer who, over the years, transitioned to product design roles. I specialize in data visualizations and design of interfaces to complex data and computation systems.
I worked on a variety of software projects using big data, ML / AI / LLM, computer graphics and sophisticated algorithms. I am a generalist designer who gets along with technical and multidisciplinary teams and fits well in R&D laboratories and startup environments. In recent years, I have worked on a number of cybersecurity products.
Austin Kleon wrote a great book "Show Your Work!" discussing this approach of sharing, communicating and exchanging creative ideas. He frames the problem in a similar fashion and brings all kinds of nuanced aspects of the issue into the discussion.