Apple cuts Vision Pro shipments as demand falls 'sharply beyond expectations'(macrumors.com)
macrumors.com
Apple cuts Vision Pro shipments as demand falls 'sharply beyond expectations'
https://www.macrumors.com/2024/04/23/apple-cuts-vision-pro-shipments/
135 comments
Or which they prefer. The iPhone device like set up seems the most popular really. It wouldn't surprise me if it still is a century hence.
Smartphones (still) offer novelty, and there are no alternatives to some of their useful functions, hence popularity. I’ll be livid if smartphone-type devices are popular a century from now.
Multi-monitor support might have made this worthwhile for professional / prosumer users.
But you can only have a single display in VR. My single oldschool physical display works way better. So this limitation makes it an expensive curiosity than a useful tool.
But you can only have a single display in VR. My single oldschool physical display works way better. So this limitation makes it an expensive curiosity than a useful tool.
> you can only have a single display in VR
That's not a hardware limitation.
See https://immersed.com
In AVP I tend to run three displays equivalent to MacBook screen, but five is fine too in a kind of + shape.
That's not a hardware limitation.
See https://immersed.com
In AVP I tend to run three displays equivalent to MacBook screen, but five is fine too in a kind of + shape.
There is an app called split screen that solves this. I'm able to bring in my MBP and a second screen. It works really well actually.
I am amazed that they even have the expectations in the first place
If you read the HackerNews thread then it was announced, it was widely claimed this was the next big thing. Very curious how so many got it wrong.
They didn't. Following launch week, the number was revised upward from below this new number based on the pace of sales in launch week.
They seem to have misestimated the number of folks deliberately purchasing to blog or YouTube about it then return it.
They seem to have misestimated the number of folks deliberately purchasing to blog or YouTube about it then return it.
I actually really enjoy mine, and having fun learning how to do iOS/VR development. That being said, until it can run MacOS apps I can't really replace my laptop (instead have to connect it to the AVP). Assuming that's a software limitation and not something that requires upgraded hardware I hope they plan to release that functionality soon
It is highly unlikely that iPads or AVP will ever natively run Mac apps. At best, you would be able to run MacOS as a VM with some clever maintenance/windowing/storage tweaks.
I do, too, and agree with what you're saying. This device is great if you can afford to drop the cash on it and have use cases for which it excels. I would love it to run Mac apps, but am just as happy projecting my Mac to it. Content consumption is great on it, and I really enjoy working with it on. If only my coworkers didn't find my ghostly Persona do off-putting during Zoom calls.
I do use projecting the mac, but it's not a great experience overall. Like it doesn't utilize any of the AVP interaction paradigms and if I want to use a keyboard I have to decide to hook it up to my mac or my AVP
Apple wants you to buy both (as with the iPad), and maybe more importantly wants the OS of new device categories to be much less open (more controllable) than macOS is. So that’s very unlikely.
I mean, i'm all in on apple and have all that stuff. Would be fine if it's up offloading compute to a mac or something like that and make the integration more seamless
> until it can run MacOS apps I can't really replace my laptop
I remember the same comments when the iPad came out 14 years ago
Hint: never gonna happen
I remember the same comments when the iPad came out 14 years ago
Hint: never gonna happen
I was one of the people saying that haha, a man can dream right?
Huh. For something that presents more like an engineering prototype than a product, who woulda thought?
Not surprising considering a $500 Quest 3 gets you most of the way there and has a much better (and much more open) ecosystem.
This widely held opinion generally doesn't survive a couple days of non-gaming use.
and here comes Google/Samsung with their big XR announcement getting back into hardware/software this year.
Still amazing that they would get to 400k.
Maybe for the price point, but Occulus has sold like 10x as many quests. There are a lot of people who like VR for gaming, exercise and chat.
I think the Vision is too expensive and has too little software support.
I think the Vision is too expensive and has too little software support.
Quest 2: 20 million (installs?) from oct'20 - q1'23, so lets say 2.5 years. (makes sense, Qualcomm said 10m in dec'21)
Quest 3 Sold an Estimated 900K-1.5 Million Units in Q4 2023.
Vision Pro is nice and all, but it's such a high price to pay although you're essentially buying a macbook pro. Still, in terms of revenue is still $1.4B for the quarter
Quest 3 Sold an Estimated 900K-1.5 Million Units in Q4 2023.
Vision Pro is nice and all, but it's such a high price to pay although you're essentially buying a macbook pro. Still, in terms of revenue is still $1.4B for the quarter
This proves that there are at least 400k die-hard-price-insensitive Apple enthusiasts who are willing to spend that much for Apple’s latest gadgets. If I was Apple’s executive, I would double down on more high-priced novel products, even niche ones, that integrate in various ways to the Apple ecosystem.
400k is a pretty small number. Apple spent years on VisionPro with a large team.
This means so they are likely in the red (unprofitable) on VisionPro.
This ignores the opportunity cost of the VisionPro team working on something else.
Apple could have made normal fashionable glasses with a screen aka The Apple Watch / Apple AirPods strategy - but for eyes.
But they went the heavy ski mask strategy with 2 hour battery life.
This means so they are likely in the red (unprofitable) on VisionPro.
This ignores the opportunity cost of the VisionPro team working on something else.
Apple could have made normal fashionable glasses with a screen aka The Apple Watch / Apple AirPods strategy - but for eyes.
But they went the heavy ski mask strategy with 2 hour battery life.
>they went the heavy ski mask strategy with 2 hour battery life.
You mean ski goggles.
You mean ski goggles.
That's a projection for the rest of the year and probably still way optimistic. It's quite possible that the current trend is for a much smaller number.
Yeah I'm the only person I know who has one (I know one other buyer but they returned it). I'm honestly shocked it's over 100k sold since I feel like i'm in a pretty tech-early-adopter bubble
I think Apple was out of touch releasing such an expensive product with such niche use cases in the current times. If they wanted us to become early adopters and proof-of-concept testers, they should've subsidized the cost, to grow the market while working on improving the device.
They probably will work on improving the device and the next version will be cheaper as tech improves. I'm not sure it's a bad strategy.
It’s a dev kit.
Apple has released dev kits before. Most recently the apple silicon devkits. Those have pretty much universally been explicit and have come with a requirement to return the devkits once consumer hardware capable of being development hardware is released.
They were hoping for consumer (or industry) acceptance. They visibly did not get that.
They were hoping for consumer (or industry) acceptance. They visibly did not get that.
It doesn’t even support IMAP email credential payloads in provisioning profiles. This is some of the bare minimum required for enterprise use. I haven’t tried to MDM one yet. I don’t even know how you’d supervise one without a port to connect it to AC2.
It’s quite clearly not designed for mainstream use without enterprise features or a consumer price point.
Remember also that hardware pipelines are 2-3 years long. They almost certainly are well into the design of the consumer model that will come out in 18-24 months. By that time, there will be many apps available for them because of the AVP1 being in the hands of tens of thousands of developers for 12+ months.
It’s quite clearly not designed for mainstream use without enterprise features or a consumer price point.
Remember also that hardware pipelines are 2-3 years long. They almost certainly are well into the design of the consumer model that will come out in 18-24 months. By that time, there will be many apps available for them because of the AVP1 being in the hands of tens of thousands of developers for 12+ months.
Except all of their previous developer kits have been about the same cost as the consumer version.
Intel DTK - $999
Apple Silicon DTK - $500
iPhone - No DTK, just released without third party native apps at all.
That combined with how Apple regularly whiffs enterprise support and the fact that it sits right in the middle of their current display prices looks very much like they intended it to be a true consumer/industry release.
Intel DTK - $999
Apple Silicon DTK - $500
iPhone - No DTK, just released without third party native apps at all.
That combined with how Apple regularly whiffs enterprise support and the fact that it sits right in the middle of their current display prices looks very much like they intended it to be a true consumer/industry release.
The AppleTV dev kit was $1 :-)
Google used to give hardware away for free at Google io. If you want me to write software for you device I ain't paying for it.
Well, with a working simulator and hundreds of thousands of them in the wild, I imagine it is possible to develop for one and test on one without actually buying one of your own.
Then ship it opened up, but perhaps more unpolished, to devs. Right now I think it's lack of success is that it's inbetween both. It's useless as a dev kit, too polished and locked down. Useless as a consumer unit when no one makes things for it.
While Oculus didn't take off, the DK1 had a massive hype and a large community building stuff.
While Oculus didn't take off, the DK1 had a massive hype and a large community building stuff.
Then why be surprised that demand dried up?
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The lack of a killer app suite alongside the $4k price-point is what kept me at bay.
It’s $3500.
+ tax + a case for it puts it at over $4k.
I don't pay tax and I don't need a case
Is there a market for a "simple" Google Glasses type product, to show alerts and overlays in a regular set of glasses?
For productivity, I could see replacing my Apple watch with a pair of Apple Glasses. Useful for alerts and basic data such as exercise stats and GPS overlays, etc.
Add a few buttons to the side of the glasses for core functions.
Is there no market for such a product, or is the tech for this still to primitive?
For productivity, I could see replacing my Apple watch with a pair of Apple Glasses. Useful for alerts and basic data such as exercise stats and GPS overlays, etc.
Add a few buttons to the side of the glasses for core functions.
Is there no market for such a product, or is the tech for this still to primitive?
I think the problem is, all those things you just described (alerts, etc), are Good Enough™ on a smartwatch.
Could you put them in smart glasses too? Sure, but the display tech just isn’t there yet to make it nonintrusive.
Could you put them in smart glasses too? Sure, but the display tech just isn’t there yet to make it nonintrusive.
It sounds like you want Oppo Air Glass if it ever releases: https://www.youtube.com/watch?v=X5KPfCzqqhQ
The hubris of Apple to think people would buy such an overpriced and underwhelming headset. They should have developed a mid priced VR headset.
I own an AppleVision (and am mostly happy with it), but this is not surprising. The current system isn't worth $3500 to consumers.
It is priced at about twice what people will expect, has very limited apps, and very limited "immersive media". Some of that will get better over the next year ... but a promise of "better next year" won't move units today.
It is priced at about twice what people will expect, has very limited apps, and very limited "immersive media". Some of that will get better over the next year ... but a promise of "better next year" won't move units today.
Wasn't this also the case with the Apple Watch back in 2015? The hardware there was a 1st-generation dud too.
From what I remember the number of people who bought a watch was small, but they wore it.
The problem with AVP is that the people who DID buy it can't manufacture reasons to USE it. Apple needed to have a very strong push out of the gate with new content weekly.
The problem with AVP is that the people who DID buy it can't manufacture reasons to USE it. Apple needed to have a very strong push out of the gate with new content weekly.
This product is more like the Apple Newton than the watch.
I'm sure you could go back to the launch of the Apple Watch and find comments saying it was more like the Apple Newton.
No. They didn't. They said it was missing some fitness features they wanted and hoped that software updates or next year's rev would fix that -- which they did.
It was always clear that the form factor was workable and the execution just needed to evolve a tiny bit. The AVP has an unworkable form factor: 2 pounds of headset and battery, and wearing it means mussing your hair and makeup and smashing a strap-on dorkbox to the front of your face.
That's entirely unworkable in ways that cannot be fixed with a software update or even next year's incremental hardware improvements. This form factor is a decade away from mainstream at best.
This is nothing like the Watch and only someone with a child's view of these products would make that claim.
It was always clear that the form factor was workable and the execution just needed to evolve a tiny bit. The AVP has an unworkable form factor: 2 pounds of headset and battery, and wearing it means mussing your hair and makeup and smashing a strap-on dorkbox to the front of your face.
That's entirely unworkable in ways that cannot be fixed with a software update or even next year's incremental hardware improvements. This form factor is a decade away from mainstream at best.
This is nothing like the Watch and only someone with a child's view of these products would make that claim.
You and I have very different recollections of the Apple Watch’s launch then. Everyone was convinced that the battery life would doom the product into obsolescence before it was even shipped to consumers. Only someone with a child’s view of these products would be unable to see the similarities between the two launches.
The only reason I have an Apple Watch today is because I 1) broke my iPhone when the waterproof case I had failed, and 2) sale on amazon pushing it below $200. If the watch waterproofing fails, it's a lot less catastrophic than an iPhone would be.
I only use the watch when surfing or doing mountain biking. It's still not all that great of a device, and not much (in a practical sense) has changed since 2015. Limited functionality and what is there is frustrating to use, especially while in action.
I only use the watch when surfing or doing mountain biking. It's still not all that great of a device, and not much (in a practical sense) has changed since 2015. Limited functionality and what is there is frustrating to use, especially while in action.
It costs too much.
I disagree. It delivers too little for the cost. I'm sure you could sell a $3,500.00 face computer but it's got to deliver more - smaller, lighter, faster, etc. - then this does.
> I disagree. It delivers too little for the cost
I feel like this is a rephrasing of the same thing. If it delivers too little for the cost it costs too much.
I feel like this is a rephrasing of the same thing. If it delivers too little for the cost it costs too much.
Meh. I think it's about the right price for the quality.
However I can't think of any actual applications for it that would have a return on investment which means it's not worth spending that money. Literally everything it does can be done better elsewhere for less money.
However I can't think of any actual applications for it that would have a return on investment which means it's not worth spending that money. Literally everything it does can be done better elsewhere for less money.
$1B in AVP sales.
I wonder what Apple's sales expectations were for AVP.
$1B in revenue for a brand new product that's only been out for 2.5 months seems a massive success to me [0].
But then again, at Apple's scale - $1B isn't much.
https://www.proactiveinvestors.com/companies/news/1045835/ap...
I wonder what Apple's sales expectations were for AVP.
$1B in revenue for a brand new product that's only been out for 2.5 months seems a massive success to me [0].
But then again, at Apple's scale - $1B isn't much.
https://www.proactiveinvestors.com/companies/news/1045835/ap...
I wonder how many bought one just to blog or make a video about it to gain on the hype, only to not use it further (possibly even returning it).
"Apple has cut its 2024 Vision Pro shipments to 400–450k units (vs. market consensus of 700–800k units or more)"
The expectation pre-launch was in the 150K - 250K range. It revised upward based on pace of sales in launch weeks, which I think was thrown off by the number of people buying to review and return.
Market consensus went through the roof based on pace of initial sales then those numbers stuck, but some Apple numbers at the time seemed to suggest this same 400K range.
Market consensus went through the roof based on pace of initial sales then those numbers stuck, but some Apple numbers at the time seemed to suggest this same 400K range.
I was hyped to buy one until I tried the demo. Just needs to be a bit lighter. Being cheaper couldn't hurt either.
Demand for 400K Vision Pro devices at $3500 each greatly exceeds my expectations.
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Yeah I can't imagine why something that cost $3500 that was heavy and required an external battery pack that had almost no reason to exist would sell poorly.
VR is cool but it's not "$3500 for a toy" cool, at least not for me and I think not for most people.
VR is cool but it's not "$3500 for a toy" cool, at least not for me and I think not for most people.
$3500 before taxes or accessories to keep it safe
This might just be the cynic in me, but people walking around with a $3500+ item attached to their face just screams "rob me!"
I mean, I got my comparatively-cheaper 2-year-old iPhone 12 Pro Max stolen from me about a year ago in a mugging, and that wasn't even nearly as flagrant. A person who wants to mug someone sees someone wearing an Apple Vision Pro, and they know that this person has a $3500 item glued to their face, as well probably an expensive iPhone in their pocket as well.
I mean, I got my comparatively-cheaper 2-year-old iPhone 12 Pro Max stolen from me about a year ago in a mugging, and that wasn't even nearly as flagrant. A person who wants to mug someone sees someone wearing an Apple Vision Pro, and they know that this person has a $3500 item glued to their face, as well probably an expensive iPhone in their pocket as well.
They've fixed it, but when I bought mine they didn't have Find My integrated yet lol. Was a little worried walking home carrying that bag
> I got my comparatively-cheaper 2-year-old iPhone 12 Pro Max stolen from me about a year ago in a mugging
That is just a dumb mugger since those phones can only be sold for parts given the way Apple locks them down with your password/Pin/Face. The only place those phones can go is on a ship container to China to be recycled for spare parts, and even that's dubious.
That is just a dumb mugger since those phones can only be sold for parts given the way Apple locks them down with your password/Pin/Face. The only place those phones can go is on a ship container to China to be recycled for spare parts, and even that's dubious.
Not that I really want to defend someone who mugged me, but to be fair I don't think he knew it was an iPhone. I keep mine in a case and they grabbed it out of my hands pretty quick and ran. Even if they knew it was an iPhone and that I was going to lock it once I get home, I doubt he would go "Oh shit, is this an iPhone? Nevermind, you can have it back".
Fun fact, when I got home, I of course locked it right away, but I got my wife to call it to see if we could get ahold of the mugger, and we did, and he said he would give it back to me for $300.
There was no chance in hell I was going to give him money and reward extortion, and I had no guarantees that even if I did give him the money that I'd get the phone back anyway [1], but I suppose that that's still a market right? I suspect at least some percentage of people do end up paying just to minimize the headaches of having to buy a new phone. I'll admit that while it was never really "on the table", for just an instant I did consider just paying the guy instead of having to buy another expensive phone while unemployed.
[1] In this case I am principled to a fault. I have a very strong "I will not be extorted, I will not reward extortion, and I do not negotiate with terrorists" policy in my life. It's one of the very few hills I will actually die on, and it's bitten me a few times.
Fun fact, when I got home, I of course locked it right away, but I got my wife to call it to see if we could get ahold of the mugger, and we did, and he said he would give it back to me for $300.
There was no chance in hell I was going to give him money and reward extortion, and I had no guarantees that even if I did give him the money that I'd get the phone back anyway [1], but I suppose that that's still a market right? I suspect at least some percentage of people do end up paying just to minimize the headaches of having to buy a new phone. I'll admit that while it was never really "on the table", for just an instant I did consider just paying the guy instead of having to buy another expensive phone while unemployed.
[1] In this case I am principled to a fault. I have a very strong "I will not be extorted, I will not reward extortion, and I do not negotiate with terrorists" policy in my life. It's one of the very few hills I will actually die on, and it's bitten me a few times.
If they targeted you specifically because you had an iPhone to steal (or really, any Apple hardware), that would be dumb. If Android phones were easier to unlock when stolen, and could be confused for iPhones, that makes more sense. The extortion thing also makes sense, but I don't think many victims would take the chance that the situation would become worse after that (when handing over the cash).
Yeah, fair, and maybe people wouldn't bother stealing the Vision Pro. It's just not something I would walk around wearing, for the same reason I wouldn't walk around wearing a real Rolex (if I could afford one).
A Rolex is much more steal-able than a Apple device, since you can't lockdown mechanical movements. However, most of the people walking around with Rolexes are probably wearing fake ones, so even then its a crapshoot.
How many people are actually walking around outside with any VR device on their face? I hope it's zero, it sounds unsafe.
I don't know "numbers", they're probably not very high, but I have seen exactly one person walking around with one on Times Square.
I feel like that's been the discourse around it though, that this is something you're supposed to wear all the time and it gives you a proper augmented reality experience. Maybe that'll be the case eventually but I do not think we're there yet.
I feel like that's been the discourse around it though, that this is something you're supposed to wear all the time and it gives you a proper augmented reality experience. Maybe that'll be the case eventually but I do not think we're there yet.
Who would have thought people don't want this big thing on over their face for long periods?
Give me Daemon operative glasses and we can talk, but the Apple Helmet is not it.
Daniel Suarez's Daemon? If so, count me in!
YES! That is the tech we should be racing towards. I dream of having a pair of glasses that can display information for me a la Google Glass but not so obvious. I also wish I could record everything I see, and have software analyze it for me later picking out things I might have missed. Creepy and unsettling to everyone else, but I would love it.
But how will I watch a movie or game with my friends if none of them have AVP?
Waiting for it to go on sale where I live
A first gen, $4K (minimum) piece of equipment didn’t live up to its hype.
Who could have predicted this?!
It’s a good looking piece of tech, but unfortunately like the rest of the Apple ecosystem. It’s locked down. It’s out of reach (price wise) for most people. The mandatory App Store from a user perspective is dead to me.
Repair process looks painful.
Facebook and Apple need to change their shit up. Open up the ecosystem. Let users load up their own OS/Apps. Stop tying it down to your locked down ecosystems and warranty programs. Give us root, build schematics, and let us build.
Stop abusing your users and developers.
Who could have predicted this?!
It’s a good looking piece of tech, but unfortunately like the rest of the Apple ecosystem. It’s locked down. It’s out of reach (price wise) for most people. The mandatory App Store from a user perspective is dead to me.
Repair process looks painful.
Facebook and Apple need to change their shit up. Open up the ecosystem. Let users load up their own OS/Apps. Stop tying it down to your locked down ecosystems and warranty programs. Give us root, build schematics, and let us build.
Stop abusing your users and developers.
It's really mind boggling with all of the money they earn why they can't fund a sort of "open source skunkworks" where a team is dedicated to building open source tooling that can create a symbiotic relationship with the dev community. And of course, be back-fed into their own products.
Microsoft does this sort-of with language development (C#) and VS code on the software side. Now imagine a Microsoft "VSCode Box" or "VSCode portable", i.e. a hardware device they could sell that builds upon the OS work.
In my example, Microsoft has the software side but not the hardware. Currently Apple has the hardware side but not the software.
Microsoft does this sort-of with language development (C#) and VS code on the software side. Now imagine a Microsoft "VSCode Box" or "VSCode portable", i.e. a hardware device they could sell that builds upon the OS work.
In my example, Microsoft has the software side but not the hardware. Currently Apple has the hardware side but not the software.
This is peak capitalism. The middle class is almost no existent. Big companies are making products that regular people can't afford. It's kinda like the time workers at the old Ford plants couldn't afford the cars that they were making. Eventually they started paying their employees enough to do so. I just looked up the price of a base model Jeep Wrangler, it's 31K, probably closer to 38K out the door(financed of course). That's a lot of money. I wonder if the average factory worker can TRULY afford the base model version of the vehicle they help assemble.
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If you were right and THAT was what users cared about AND acted accordingly, android would own the majority of the high-end phone market. It doesn’t.
It does, except in the US, where iMessage and other lock-in tactics help cement their stranglehold
absolutely bizarre that imessage is considered a lock in tactic when all they do is green bubble blue bubble phoneshaming and whatsapp exists for the other stuff
Ralph Lauren had a lock on my friend cohort in 10th grade. If you didn't have the polo logo on your shirt, you were ridiculed. If you had a logo that looked a little bit like the Polo logo but wasn't you got cast out. My parents said "but this other shirt we bought you is superior in every way and doesn't break our budget" and I said, "I need the Polo or I'm killing myself."
Kids care what their friends think. A lot. Green bubbles are the same thing and so parents get their kids iPhones instead of Galaxies and the lock continues.
Kids care what their friends think. A lot. Green bubbles are the same thing and so parents get their kids iPhones instead of Galaxies and the lock continues.
Ever seen Japan ?
Android has ~70% of the global smartphone marketshare.
Personally, I've moved off of Android to Apple in 2019 because I was done with tinkering and just wanted a device that worked well (even if locked down in an ecosystem).
Personally, I've moved off of Android to Apple in 2019 because I was done with tinkering and just wanted a device that worked well (even if locked down in an ecosystem).
You purposefully ignored “high end”. Most of the world cannot afford that. Parts that do are mostly iPhone. USA. Japan.
Top 20 Countries and Territories with the Highest iPhone Market Share (2022 full year):
North Korea 99.49% Tokelau 94.44% Bermuda 92.32% Faroe Islands 92.23% American Samoa 85.85% Niue 79.86% Saint Pierre and Miquelon 70.6% Monaco 69.42% Jersey 67.65% Guernsey 67.51%
https://worldpopulationreview.com/country-rankings/iphone-ma...
North Korea 99.49% Tokelau 94.44% Bermuda 92.32% Faroe Islands 92.23% American Samoa 85.85% Niue 79.86% Saint Pierre and Miquelon 70.6% Monaco 69.42% Jersey 67.65% Guernsey 67.51%
https://worldpopulationreview.com/country-rankings/iphone-ma...
Ehh, the Vision Pro is positioned as a Real Computer™ in a way that smartphones aren’t.
A more accurate comparison, IMO, would be the iPad’s performance in the overall laptop market.
A more accurate comparison, IMO, would be the iPad’s performance in the overall laptop market.
It seems like it's been 3 decades and no one ever learns the lesson that normal people don't want to put a computer on their face. It's a weird thing to do.
As for productivity, typing would have to... work...? For this product to be useful.
Otherwise, VR remains a gaming product.
As for productivity, typing would have to... work...? For this product to be useful.
Otherwise, VR remains a gaming product.
A lot of people have made a lot of money arguing that users want immersive computing, and the more immersive it is, the more they'll pay for it — therefore, the next biggest VR product is gonna be The Big One. It doesn't seem like it's going to pay off.
Many people want immersive computing, for sure.
But whether today's technology can actually deliver that (at any price point) is what everyone is arguing about.
But whether today's technology can actually deliver that (at any price point) is what everyone is arguing about.
unfortunately, AVP has ignored gaming altogether (to apple it is an annoyance). At least it could have had some kind of push forward of the industry in that front.
The resolution is not yet good enough for work either. The only thing that it does well right now is laid back video/media entertainment, and that's it.
Chicken-and-egg problem. There won't be VR games that take full advantage of the AVP unless there's enough of a market for them.
Given how badly the PSVR 2 flopped, it may be too risky for game devs currently.
Given how badly the PSVR 2 flopped, it may be too risky for game devs currently.
I don't think they ignored gaming; they just knew they would fail if they designed a gaming-first device.
Their best bet to bootstrap the platform is to make it computing-first around the iPad platform, and that means leading with multitasking, AR/MR, and with computing-oriented inputs.
Their best bet to bootstrap the platform is to make it computing-first around the iPad platform, and that means leading with multitasking, AR/MR, and with computing-oriented inputs.
Actually they should’ve limited it to being a spatial computing productivity headset to enhance the productivity of actual professional Mac users, like 3D artists, music producers, programmers, etc. They could’ve severely reduced the size and weight of the headset, maybe even made it glasses form, if they simply anchored it, wirelessly even, to a nearby Mac.
From there they could’ve expanded the spatial capabilities over time and eventually create a consumer version. The Vision Pro is the Newton of mixed reality.
From there they could’ve expanded the spatial capabilities over time and eventually create a consumer version. The Vision Pro is the Newton of mixed reality.
Seems like a pretty large market of people who want to watch something in bed while their partner sleeps or watches something else. but it would need to be a lot cheaper for just that use.
What do you mean the resolution isn't good enough for work? I haven't had any issues reading or viewing content in it
This is a repeat of the HoloLens, which I'm sure is a repeat of other failures, but I lack the historical context.
HoloLens didn’t fail, it just changed:
https://defensescoop.com/2023/09/21/army-awards-microsoft-95...
https://defensescoop.com/2023/09/21/army-awards-microsoft-95...
I used the Hololens it was pretty janky. I will say the AVP is the first device I used that nailed the AR interaction/display stuff PERFECTLY. It really is just lacking the software ecosystem but they've got the fundamentals worked out at least. I'm hopeful it doesn't die and keeps getting developed
This feels like a thing where Apple needs to be very clear on who their early adopters are. The only situation I could see myself wanting this is if I was on a plane/train for several hours a day and needed to work or just wanted a good place for entertainment.
Seems like they haven’t really pinned that crowd down though and not being able to have multiple virtual monitors is a sales killer imo.
Seems like they haven’t really pinned that crowd down though and not being able to have multiple virtual monitors is a sales killer imo.
Cost (and style… and comfort… and…) aside, I can’t see spatial computing taking off until co-located experiences become well refined.
For instance, can a small group of people play a table top game together where half are in the room, half are remote, and the experience feels quite fluid.
For instance, can a small group of people play a table top game together where half are in the room, half are remote, and the experience feels quite fluid.
Ive heard 1.2 of Vision OS has nice boardgame like experiences.
This thing makes me want to more than anything before.
But, not at that price.
But, not at that price.
Yep. Not tempted by other headsets at $400 or whatever. I’ve tried them, had access to them for free, still they just gathered dust.
Might be tempted by this one… at like $1,500. Maybe.
At $800 (I know, no way given the BOM cost alone) I’d probably already have one.
Might be tempted by this one… at like $1,500. Maybe.
At $800 (I know, no way given the BOM cost alone) I’d probably already have one.
Can't you just use a physical keyboard?
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We are talking about Apple, the company that has changed humanity forever. So if any compancy can make it happen, It will be Apple.
The only companies that can be considered to have changed humanity are the various European East Indian Companies. Apple is not even close to that ballpark.
Right? Apple is a blink in human technological process. People credit them with the invention of small-form-factor and HCI. They are not.
You sound like a real Crazy One™®©
>changed humanity forever
Yeah for the worse.
Yeah for the worse.
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Tech companies keep pushing towards all-digital because they carry a lot more power in a world of their own making. They keep trying to get away from solving real-world pain points (e.g. being able to talked to loved ones) to solving for manufactured pain points (e.g. dopamine addiction to short-form content).