Think outside the box. Current chips have gates on a dozen metal layers measuring ~1µm, but you could scale to 10,000 layers at ~1mm. Sure there are many unsolved challenge to build 10,000 layers, but there is still PLENTY of space for Moore's law to continue in this 3rd dimension...
I can think of many examples why even small businesses need more than 100k IOPS. Case in point: 5 years ago I did consulting work for an email marketing company that was generating a daily report on a database of about 1TB. The report took 10+ hours to generate due to the SQL queries aggregating data from joined tables in more or less random patterns. I upgraded their DB server from a 2-way RAID0 on 15kRPM HDD (about 500 IOPS) to a single SSD (20k IOPS), and it cut down report generation time to 15 minutes. 4 years later their database has continued growing and generation took 1 hour. They called me up again, I upgraded them to a 4-way SSD-based RAID5 (I benchmarked 250k IOPS) and again it cut down report generation to 6-8 minutes. This was a small company: a dozen marketers, 1 software guy.
You say larger companies survive crashes, but their valuations still take huge hits. Look at the last dot-com crash: MSFT crashed from $59 to $21, AAPL crashed from $4.90 to $1.00, CSCO crashed from $79 to $14, and so on. 1 of these companies (AAPL) took 5 years to recover and double its market cap peak of 2000, while the 2 other companies never even recovered their market cap peak. So betting on Sam's metric in 1998-1999 would have been a very reliable indicator of whether or not a bubble would follow these years.
> most ppl will never need more than 100k IOPs, let alone 500k+
These types of statements are always false. If there is anything the computing industry has taught us is that people always need more resources. Always.
AWS is a success because there are no upfront costs, it lets you scale up very quickly, and you don't need in-house hardware expertise to maintain your machines. People are willing to pay a premium for these advantages.
It is very obvious to me that these keyboards on Amazon are a lot thicker than the MS keyboard (and probably a lot heavier). Look carefully at the thickness of the edge: the MS one is so thin that they had to create a bulge around its micro USB port! Also the Amazon keyboards are using hinges, but the MS keyboard fold is made of flexible material so it is probably more durable.
Or buy a used second edition at $20: https://www.amazon.com/gp/offer-listing/047170055X/