Tesla is(was?) the mover and shaker, basically forced the big makers to adopt and ramp up EV production and engineering operations. As many others here note, the decades of designing ICE vehicles (inhouse or sourcing/sharing designs/materials), and multiple generations of vehicles of various types is all adding up to inform their final product design in ways no engineering team (however highly paid or talented) can compete with. The grocery-getting person in Ohio is not going to think twice when it's an 60k for a buggy used Tesla when Hyundai puts out something for 30 that works and lasts twice as long.