While yes, PHX metro is a more affordable option, no brand ever wants to be known as the low cost leader (we know this is never sustainable). Instead, my viewpoint as CEO of a young healthcare company is that PHX is ideal for us because of the industry experts in our space (aging) such as Banner Alzheimer's Institute and Barrow Neuro, access to our customer base (50+) and a theme of generosity of support for all startup founders. Then there's the development of new dev minds via our coding high schools, Galvanize, and UAT (as a few examples). Not to mention that this is the most livable place I've ever been.